the lottoland storyLottoland teamed up with Big Tuna in the fall of 2020 with the mandate of complete creative brand solutions and media and acquisition strategy. the first thing was to create the positioning line, one that help us make a shortcut to the brand promise. then we added it to the logo. OBJECTIVE WAS TO LAUNCH BRAND LOTTOLAND BY CREATING A BRAND PROMISE AND GENERATE SUSTAINED RECALL.TO ENCOURAGE INTENT-LED ACQUISITION DERIVED FROM ENGAGEMENT THROUGH TRUST IN THE BRAND and get lottoland on tv! Mini Case Study
