Platinum Day of Love

How do you create desire for a new metal in a market dominated by gold? That was the challenge for Platinum Guild International. One that the team responded to by creating the ‘Platinum Day of Love’. In a country of ‘arranged marriages’ it celebrated the moment and the day when the couple truly realised that they were in an eternal bond with each other. This created a new purchase occasion for Platinum and made it synonymous with rare and eternal love.