Television commercials

at bigtuna we love films. we have been writing, directing and producing tvcs for multiple brands over 20 years. with a full-SERVICE brand, creative and production teamS working in sync, you don’t just get great ideas, you get them ready to go on air.

Platinum day of love

HOW DO YOU CREATE DESIRE FOR A NEW METAL IN A MARKET DOMINATED BY GOLD? THAT WAS THE CHALLENGE FOR PLATINUM GUILD INTERNATIONAL. ONE THAT THE TEAM RESPONDED TO BY CREATING THE ‘PLATINUM DAY OF LOVE’. IN A COUNTRY OF ‘ARRANGED MARRIAGES’ IT CELEBRATED THE MOMENT AND THE DAY WHEN THE COUPLE TRULY REALISED THAT THEY WERE IN AN ETERNAL BOND WITH EACH OTHER. THIS CREATED A NEW PURCHASE OCCASION FOR PLATINUM AND MADE IT SYNONYMOUS WITH RARE AND ETERNAL LOVE.

shriram insight

Har Haath Mein Dhan Ki Rekha (Every palm now has a wealth line) was the line we crafted to position Shriram Insight. With most of the target audience in smaller towns, the insight was to take the age-old tale of the astrologer. biut this one is running out of business as no one seeks his services anymore to be successful. Shot in Calcutta over 5 days the commercial features the famous actor Rajesh Vivek as the disgruntled astrologer.

elf

some engines never give up.

axis mutual fund

making money simple. the idea was to create a phrase that worked towards unburdening the axis customer. relax, it’s axis was the launch baseline for axis MF and a set of three films, that reminded the customer that if axis was working with his money, he could relax. and enjoy the simpler joys of life.

g2 - readership campaign

how to reach out to media planners? well, here’s one way. one that picked up many awards as well.

lottoland launch tutoriALS

HOW DO YOU LAUNCH A BRAND IN A CATEGORY THAT IS HIGHLY REGULATED? WELL, FOR STARTERS WE DO NOT MAKE A COMMERCIAL. WE CREATE A TUTORIAL AD THAT MERELY SHOWS THE CUSTOMER HOW TO PLAY A GAME. AND THAT IN ITSELF BECOMES THE COMMERCIAL THAT NO REGULATORY BODY CAN HAVE A PROBLEM WITH.

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Lottoland