SWISS FOR A NEW WORLD.
WHEN A 300 YEAR OLD SWISS WATCH BRAND WAS REVIVED, WE GAVE IT THE POSITIONING IT NEEDED TO FIT IN WITH THE MODERN LIFETSYLE AND ENVIRONMENT. THE CREATIVE BASELINE FOR THE BRAND WAS CREATED FIRST, ONE THAT EFFORTLESSLY BALANCES THE HERITAGE AND ALSO SHOUTS CONTEMPORARY FASHION. SWISS. FOR A NEW WORLD, INDEED.
