G2: The Global Gujarati
- A premium lifestyle publication from India’s largest vernacular media, G2 readers are not surprisingly, an affluent lot. Precisely why they wanted a campaign to target media planners for luxury brands. The research came in and the campaign pretty much wrote itself.
Lokmat: Readership Campaign
- Lokmat outsells the competition by almost three times. When they wanted a readership campaign we infused a little bit of humour into it as against the dry number crunching ads that these things usually end up with.
G2: Reader’s Campaign
- When G2 wanted to do their launch campaign, they wanted to tap into their core market. Traditionally a business community, the Gujaratis command a reputation of having great business acumen and have the largest concentration of millionaires in India and globally. The idea was simple and with a little graphic intervention, the message was loud. And very clear.
